Boosting Sales for Luha's Living Art with a Comprehensive Shopify Store and Marketing Strategy

Client Overview:

Luha’s Living Art is a unique retailer specializing in potted plants. Known for their high-quality plants, Luha’s Living Art brings nature into homes, offering a range of designs to cater to customers’ preferences. In addition to selling online, the brand also participates in open market events to reach customers offline.

Project Overview:

Luha’s Living Art sought to grow their sales and expand their customer base by leveraging an eCommerce platform, along with offline sales through a POS system. They needed a robust and integrated Shopify store that allowed seamless management of their products both online and offline, as well as cohesive branding across various touchpoints. Our goal was to deliver a full solution for their business that covered product photography, store setup, marketing strategy, and offline integration.

Goals

Challenges

Approach

We took a holistic approach by focusing on Luha’s online presence, branding, and sales integration. Our approach involved setting up their Shopify store, training their team on product management, integrating a POS system for in-person sales, and developing promotional materials that aligned with their brand. We also provided a detailed marketing strategy designed to boost revenue across multiple channels such as social media, marketplaces, and online search.

No-Code Website (Shopify)

Created a fully functional Shopify store that allowed Luha to sell their products online and manage inventory effortlessly.

POS System Integration

Integrated Shopify’s POS system with the online store, allowing seamless offline transactions during open market events using an iPad.

Product Photography

Conducted professional product photoshoots to showcase Luha’s potted plants on the Shopify store.

Training and Onboarding

Provided comprehensive training to Luha’s team on managing products, adding new inventory, and processing payments.

Promotional Materials

Designed banners, business cards, and packaging stickers that aligned with the brand’s existing logo and color palette, ensuring brand consistency.

Multi-Channel Marketing Strategy

Devised a marketing plan that targeted various sales channels, including marketplaces, social media, and online search, boosting brand awareness and sales.

Sales Growth Over 8 Weeks

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 $0 $1K $2K $3K $4K $5K

Performance Metrics

Total Revenue Growth

$ 0

in 8 weeks
(from $320 to $5,000)

Average Weekly Sales

$ 0

per week

Sales Increase

0 %

improvement over 8 weeks

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Execution

Shopify Store Development:

POS System Integration:

We integrated Shopify’s POS system with Luha’s website, allowing them to track both online and offline sales effectively. The system facilitated inventory management and sales tracking from their open market stalls, providing a seamless connection between their in-person and online operations.

Product Photography:

Design and Branding:

Training and Onboarding:

Marketing Strategy Implementation:

Results

The results of our work with Luha’s Living Art were transformative. By implementing a cohesive strategy across both online and offline channels, we helped them achieve significant growth in revenue, efficiency, and brand recognition. Here’s a breakdown of the impact:

An incredible 1462.5% increase in online sales with our comprehensive Shopify setup and integrated marketing strategy dramatically boosted Luha’s digital sales and presence.

Remarkable 15x Revenue Growth in just 8 weeks, Luha’s revenue skyrocketed, growing over 15 times, thanks to the strategic multi-channel marketing approach we implemented.

Successful POS Integration: The Shopify POS system enabled smooth sales transactions at open market events, increasing offline sales and helping track them in one unified system.

Improved Brand Recognition: The newly designed banners, business cards, and packaging stickers helped create a cohesive and professional brand image, improving Luha’s visibility both online and offline.

Team Involvement

Our Web Development team built and optimized the Shopify store. The Product Photography team captured high-quality images, while the Graphic Design team created marketing materials. The POS Integration team implemented Shopify POS, and Marketing Strategists developed the sales growth strategy.

Shopify Developer

aged the store development, product uploads, and Shopify integrations.

Photographer

Captured high-quality product photos for use on the website and in promotional materials.

POS Specialist

Integrated the Shopify POS system and trained the client on its use for seamless offline sales.

Graphic Designer

Designed all banners, business cards, and packaging stickers, ensuring consistency with the brand’s color palette.

Marketing Strategist

Developed and implemented a marketing plan that maximized sales across multiple channels.

Conclusion

Our collaboration with Luha’s Living Art resulted in remarkable sales growth, streamlined operations, and a cohesive brand identity. By building a functional Shopify store, integrating a POS system for offline sales, and designing promotional materials, we helped Luha’s Living Art reach more customers and grow their business across multiple channels. We are proud to have played a role in their continued success.

Tools & Software Used

We utilized Shopify for e-commerce and POS integration, Adobe Illustrator and Photoshop for designing banners, business cards, and packaging, and professional photography tools for high-quality product images. These tools ensured a cohesive and efficient online and offline sales experience.

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