A travel platform concept shaped through brand identity, Shopify, and mobile app experience.
Identity, Shopify, app
Travel
2019
Brand + app + store
Founder-led internal project by Mido Hasan | Miami, FL, USA
Wharzy was a founder-led internal travel platform project built around brand identity, Shopify, and mobile app experience. The work focused on creating a more connected digital system for travel discovery, browsing, and booking confidence.
Wharzy needed to bring several moving parts into one clear platform experience. The brand, store, and app had to feel connected so the travel concept could be easier to understand, easier to browse, and more credible before users moved toward action.
The direction focused on clarity, movement, and confidence. Instead of treating the brand, Shopify store, and app as separate pieces, the system needed to feel like one travel platform with a consistent visual and digital experience.
The identity gave Wharzy a clearer visual foundation for the travel space. The brand system helped create consistency across the platform, supporting recognition across store pages, app screens, and wider digital touchpoints.
The Shopify store was designed to make travel browsing more structured and easier to follow. Product and collection moments were shaped to support discovery, comparison, and confidence before the next step.
The mobile app experience connected the wider brand system with a more practical user journey. Screens and flows were designed to make browsing feel smoother, more organized, and aligned with the store experience.
Wharzy gained a more connected brand, Shopify, and mobile app foundation. The final system made the travel platform feel more coherent, easier to present, and better prepared for future user-facing development.
A connected travel platform system showing the brand identity, Shopify store, mobile app screens, and browsing moments working together across the customer journey.
A minimal jewelry identity built around refinement, structure, and stronger visual recognition.
Show us what is not working. We’ll review where clarity, trust, or usability is breaking down and recommend the right next step.